Caesarstone Announces Innovation and Expansion in Second Half of 2023
Caesarstone, a leader in countertop surfaces for over 35 years, announces product and digital innovation along with distribution expansion to better serve its customers and members of the design community.
Expanding its wide range of cutting-edge designs, Caesarstone launches the Time Collection – a new mineral surface leading the company’s innovation in sustainability, formulated with a unique blend of natural minerals and recycled materials offering the same durability and performance as their flagship quartz products.
The debut of Caesarstone Studio provides a comprehensive digital platform for architects and designers, serving as a one-stop-shop to design and spec any project including technical tools, installation guidelines as well as project inspiration and request for samples delivered right to their door.
In October, Caesarstone will open a deluxe new design center in its North American corporate headquarters in Charlotte, N.C, along with a brand-new New Jersey distribution center, joining its other northeast distribution hub in Audubon, Penn., later this year. All facilities will carry a wide range of materials from quartz and porcelain to stone and allow customers to view slabs in person. Complete with premium appliances from Viking and Invisacook, the center serves as a place for consumers and design professionals to meet, plan and work while viewing various materials, finishes and edging.
“Caesarstone continually strives to bring innovation to our customers — whether in the form of product, digital tools or an expanded distribution footprint. With these advancements, customers can not only create breathtaking home design but they can use our digital tools, design centers and slab viewing showrooms to envision, create and plan any project with ease.” Said Ken Williams, president and CEO of Caesarstone, The Americas.
Caesarstone Studio is a robust digital platform dedicated to supporting design professionals. It provides surfaces planning with an array of information, tools, solutions and guidelines for architects and designers. In one easy-to-navigate platform, this one-stop shop helps plan, execute, and manage projects seamlessly. It includes in-house support and a full suite of tools that facilitate the creative process—from technical information and planning tips to sample ordering. Sign-up is easy and access is immediate.
The platform features include:
- An end-to-end surfaces planning partner with an array of useful resources including a vast selection of downloadable 3-D files
- Spec sheets, care & maintenance guides
- Access to CEUs, inspiration galleries, and more.
- A Project Gallery showcasing global projects designed by Caesarstone partners. The inspirational installations offer a glimpse into a variety of spaces and applications—kitchens, bathrooms, laundry rooms, outdoor kitchens, and commercial projects—and provide detailed project information from multiple perspectives, including behind-the-scenes insights.
- A simplified sample ordering system making it easy to select, order and ship samples from the site or send directly to a client. All samples, apart from the largest samples, are free of charge.
In addition to digital innovation comes product innovation. Caesarstone introduces three colors from the new Time Collection – part of Caesarstone Mineral Surfaces – a new generation of surfaces created with advanced sustainable manufacturing and materials. The unique blend of natural minerals and recycled materials offers the same superior durability, performance and aesthetic as Quartz while also reducing crystalline silica content from 90% to less than 40% and in some cases, even less than 10%. This reflects the company’s commitment to sustainability and partnership with its consumers and business partners.
The Time Collection offers contemporary designs that represent the ancient beauty of how time imprints on stone: Solenna—a rich milky complexion evokes warmth, interlaced with prominent veining that crisscrosses the design; a mix of light soil and putty grey lines, with occasional amber veins bringing additional authentic depth; Dreamy Carrara—a silky white base is given texture by the subtlest whispers of off-white and light grey. This is scattered with fine sedimentary veins in earthy greys with bluish undertones, some dissolving into the cloudy depths of the material; and Brillianza—a dynamic sequence of frosty white veins overlay the intriguing surface, dissolving into a cool grey base. Its lustrous appearance is highlighted by glamorous encounters of light and shadows between its semi-transparent layers, occasionally infused with powder-peach mineral accents to warm up this transcendent design.
As part of Caesarstone’s design center expansion, later this year Caesarstone will open a state-of-the-art Distribution Center in Fairfield, N.J., to extend service to the northeast and New York metro areas. The distribution facility will feature quartz, porcelain, stone and new Mineral surfaces. Consumers can view full slabs within the center as well as in the upstairs workspace.
Caesarstone is a global leader of premium surfaces, specializing in countertops that create dynamic spaces of inspiration in the heart of the home. Established in 1987, its multi-material portfolio of over 100 colors combines the company’s innovative technology with its powerful design passion. Spearheading high-quality, sustainable surfaces, Caesarstone delivers functional resilience with timeless beauty, for a vast range of applications, including kitchen countertops, bathroom vanities, and more, for indoor and outdoor spaces. Since it pioneered quartz countertops over thirty years ago, the brand has expanded into porcelain and natural stone and is on the ground in more than 50 countries worldwide while enhancing customer experience through the expansion of groundbreaking digital platforms and services. More information on Caesarstone at www.caesarstoneus.com.