Case Studies, Featured Articles

Case Study: A Boutique Hotel Featuring Daltile

Daltile’s colorful Keystones collection is featured prominently in a newly-launched Philadelphia hotel designed to give patrons unique and uplifting experiences.

Yowie Hotel Exterior

One of Daltile’s most versatile tile assortments, Keystones, is being featured prominently in the new look of the recently launched Yowie Hotel. Yowie is located in Philadelphia’s Queen Village, a historic neighborhood simmering with modern energy. The hotel is the brainchild of entrepreneur Shannon Maldonado, whose adjacent lifestyle shop/design studio was named The Coolest Shop In Philadelphia by Bon Apétit magazine. Yowie is billed as “offering a thoughtfully-curated guest stay providing a unique experience,” fostered in part by each guest room being designed with a different bright color as its prominent vibe. Daltile’s Keystones tile collection helps bring this vision to life by providing a myriad of vibrant colors from which the hotel’s interior designer was able to choose.

“Color impacts the way we feel and our experience of a space,” said Laura Grilli, director of product design for Daltile. “One of today’s hottest trends, which I like to call ‘Elevate Life’, is included in our Daltile Trend Report 2023. The trend of Elevate Life embodies a bold positivity, celebrated with mood-boosting colors that foster the desire for fun, surprise, humor, and engagement by unleashing vibrant hues. The Yowie Hotel is a real-life example of lifting spirits by making every guest room a custom space, each bathed in a prominent color that differs from the other guest rooms in the hotel. Daltile’s Keystones tile collection was the perfect design tool for this project as it puts today’s most popular vibrant colors at an interior designer’s or homeowner’s fingertips to help them wrap their space in a color that creates just the right feel. For Yowie, Keystones’ Sunshine, Deep Purple, Waterfall, Black, Nautical Blue, Brownberry, Lime Sherbet, and a custom Black Ebony and Arctic White pattern were selected to radiate fun energy in each space.”

“Another important feature of our popular Keystones for both homes and commercial design is its suitability for wet spaces and its flexibility for both indoor and outdoor installation, including floors, walls, countertops, pools, shower floors, and beyond,” added Grilli. “The versatility of the collection’s color palette extends to the inclusion of important neutrals too.”

The Yowie’s new guest rooms also feature Daltile’s One Quartz countertops in a pleasing white/grey marble design for those parts of each custom space that needed a neutral backdrop — letting the pops of color created by brightly colored objects throughout the guest room shine.

The ground floor of the Yowie Hotel houses a retail space (the Yowie) and an adjacent café (Wim), serving both guests and the larger public. The Yowie store was actually owner Maldonado’s genesis project after transitioning from professional design team member for national brands such as Tommy Hilfiger, Ralph Lauren, and American Eagle — to entrepreneur. Her eclectic Yowie shop features many of the furniture and items that populate the hotel guest rooms. She envisions a hotel getaway experience that would be so cozy, guests might want to come downstairs to the gift shop and purchase the same type of coffee mug or chair that has enhanced their stay.

The aesthetic of the Yowie shop and adjoining Wim café favors an art gallery vibe with the wrap-around crispness of a white wall, ceiling, and floor continuum. The café features a natural stone granite countertop from Daltile in Absolute Black. The first floor’s restroom floor and wall offset the surrounding white background by boasting custom patterns from Daltile’s Keystones tile collection in 1×1 square Nautical Blue, Arctic White, and Black Ebony. The juxtaposition of these three colors creates movement and energy via a multi-check and striped pattern.

About Daltile
Daltile is the industry-leading brand of ceramic, porcelain, glass, metal, and stone tile as well as mosaics, extra-large slabs, countertops, exteriors, and roofing tile. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards, and gallery design centers that service a robust network of trade customers. Daltile products are also sold through independent flooring retailers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit

Opened in 2016, YOWIE began as a curated lifestyle shop and design studio, with a focus on work by independent labels, artists, and designers. Named “The Coolest Shop in Philadelphia” by Bon Appétit in 2019, the YOWIE brand has extended its outreach to include interactive design workshops, creative/art direction, and interior design consulting for hospitality clients that include Ethel’s Club, The Deacon, and Dye House and more. Past collaborators include Nordstrom, CB2, The Philadelphia Museum of Art, Gantri and more.

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