Sales and Marketing

Are You Investing in Your Community? Featured Articles Sales and Marketing

Are You Investing in Your Community?

By Stephen Alberts When it comes to marketing your countertop shop, it’s not always about advertising, social media ads, SEO and website optimization. I’m not saying that you shouldn’t focus on these digital marketing strategies, ...

Sales Strategies: Should You Stay in the Showroom or Hit the Road? Featured Articles Sales and Marketing

Sales Strategies: Should You Stay in the Showroom or Hit the Road?

By Frank Sciarrino As fabricators, we were taught that the best way to sell countertops to retail consumers is to draw them into the showroom, where you can impress them with your facility, show them ...

Picture This: A Better Experience for Your Customers Featured Articles Sales and Marketing

Picture This: A Better Experience for Your Customers

By Frank Sciarrino When selling countertops or any other in-home professional service, you must answer three critical questions for your customer: What does it look like? How much is it going to cost? When will ...

A Digital Marketing Budget for Fabricators Featured Articles Sales and Marketing

A Digital Marketing Budget for Fabricators

By Stephen Alberts Are you still relying on word-of-mouth and referrals to drive new business? Have you dabbled in radio ads, television, or even billboards? Like most, you may have discovered that tracking the return ...

Countertop Care and Maintenance: A Customer Service Strategy Featured Articles Sales and Marketing

Countertop Care and Maintenance: A Customer Service Strategy

By Frank Sciarrino  You just finished another countertop installation, you’re heading out the door with another satisfied customer, and you’re on to the next job site. A few weeks later, if not sooner, you’re alerted ...