5 Ways To Improve Your Sales Process with Fewer People
By Tim Saddoris, Grand Onyx Without sales, your business is going nowhere fast. The incredible downpour of new orders during COVID is starting to end, and you need a dynamic sales team to maintain as ...
Marketing Matters: Top 10 Digital Tools for Countertop Shops
By Stephen Alberts, Countertop Marketing Co. When you’re trying to reach your customers through digital marketing tactics, there are a lot of great tools on the market that can help you achieve your goals. Using ...
Marketing Matters: Targeting the Right Audience
By Stephen Alberts, Countertop Marketing Co. When marketing your countertop shop online, you want to make sure you are targeting the right audience. It starts with good search engine optimization, ensuring your website appears wherever ...
Are You Investing in Your Community?
By Stephen Alberts When it comes to marketing your countertop shop, it’s not always about advertising, social media ads, SEO and website optimization. I’m not saying that you shouldn’t focus on these digital marketing strategies, ...
Sales Strategies: Should You Stay in the Showroom or Hit the Road?
By Frank Sciarrino As fabricators, we were taught that the best way to sell countertops to retail consumers is to draw them into the showroom, where you can impress them with your facility, show them ...