Marketing Matters: Targeting the Right Audience
By Stephen Alberts, Countertop Marketing Co. When marketing your countertop shop online, you want to make sure you are targeting the right audience. It starts with good search engine optimization, ensuring your website appears wherever ...
Are You Investing in Your Community?
By Stephen Alberts When it comes to marketing your countertop shop, it’s not always about advertising, social media ads, SEO and website optimization. I’m not saying that you shouldn’t focus on these digital marketing strategies, ...
Sales Strategies: Should You Stay in the Showroom or Hit the Road?
By Frank Sciarrino As fabricators, we were taught that the best way to sell countertops to retail consumers is to draw them into the showroom, where you can impress them with your facility, show them ...
Picture This: A Better Experience for Your Customers
By Frank Sciarrino When selling countertops or any other in-home professional service, you must answer three critical questions for your customer: What does it look like? How much is it going to cost? When will ...
A Digital Marketing Budget for Fabricators
By Stephen Alberts Are you still relying on word-of-mouth and referrals to drive new business? Have you dabbled in radio ads, television, or even billboards? Like most, you may have discovered that tracking the return ...