Cosentino Expands Reinvented Showroom Experience
With a new showroom concept that streamlines the entire design process for both homeowners and designers alike, Cosentino revamps its Cosentino City Center experience with the introduction of its new Chicago and Atlanta locations.
With a new showroom concept that streamlines the entire design process for both homeowners and designers alike, Cosentino, the Spanish world leader in the production and distribution of innovative surfaces for architecture and design, revamped its Cosentino City Center experience with the introduction of its new Chicago location in September, and Atlanta in October — both the first of their kind in North America.
A Transformed Approach to Inspiration and Sourcing
Serving as a holistic design hub with highly immersive tools to aid in the sourcing process, both Chicago and Atlanta City Centers boldly reimagine the traditional showroom experience by focusing on an all-encompassing design experience rather than merchandising its own products. Merging the best digital innovations with opportunities to touch and feel materials, this showroom concept marks a major evolution in how Cosentino serves and connects with both industry professionals and design enthusiasts.
“Fulfilling the need for a new showroom model that inspires and streamlines the entire design process required Cosentino to bravely look beyond the surface — literally and figuratively — to cultivate something more comprehensive, inspiring and valuable for our clients and customers,” said Eduardo Cosentino, CEO of Cosentino North America and EVP of Global Sales. It’s luminary: The new Atelier, or design workshop, is where guests have access to Cosentino’s full product offering and an expansive selection of globally and locally sourced textiles, tile, cabinetry samples and plumbing fixtures — carefully curated in collaboration with the City Center staff and Cosentino’s global marketing and expansion teams. Current brands featured in both Chicago and Atlanta’s Ateliers include Naturtex, Gancedo, and Taschen.
Here, inspiration manifests in mood board form, which can be instantly captured and digitized through a ceiling-mounted camera above the Atelier’s worktable. Expressing excitement about the Atelier, Cosentino said, “The tactile and sensorial elements simply can’t be replicated, and the Atelier will be a game-changer. It’s been met with much praise and acclaim in Barcelona, Sydney, Milan, Tel Aviv and Amsterdam, and we’re delighted to bring it to Chicago and Atlanta, with more locations to come.”
Also among the revamped elements of the new Cosentino City Center: an augmented reality digital experience, where guests can fully design a kitchen or bath space; to-scale full-slab digital displays, providing visitors high-definition views of veining, color and detail; a full, functioning kitchen, where, true to the Cosentino family’s hospitality, small dinners and networking cocktails can be hosted; and coworking-inspired networking corners, where designers can work, host clients and more.
In keeping with its commitment to provide immersive inspiration for the world’s top metropolitan cities, Cosentino will expand the new City Center concept globally with more openings over the next six months in cities such as Washington, D.C., Paris, Tokyo and Stockholm. These openings reveal the integral role brick and mortar continues to play in both the A+D and surfacing industry.