A leader in style and design, Daltile has just launched an industry-leading visualizer onto its website, greatly simplifying the shopping experience for customers. This digital product visualizer, called the Stylizer, is unique in the tile industry — Daltile’s Stylizer goes a step further than other visualizers by linking to myriad preselected, curated sets of floor, wall and mosaic tiles as well as countertops.
“The power of curated sets is that they allow customers to see how ‘all’ of the floor, wall, mosaic, and countertop elements can combine together in one harmonious whole room visual,” said Paij Thorn-Brooks, vice president of marketing, Dal-Tile LLC. “Being able to visualize the curated assortments already put together taps into why resources such as Pinterest are so popular with consumers. Daltile’s new Stylizer meets this consumer need. In addition, Daltile’s vast offering of curated boards allows customers to shop by color, look, room, and style. Shopping for tile couldn’t be easier!”
“By providing curated assortments, Daltile’s Stylizer is also a big help to retailers and contractors,” added Thorn-Brooks. “When customers can see what a final space will actually look like — including floor, wall, mosaic, and countertop components — they are more likely to want the entire package. If customers can see it, they will want it. This makes it much easier to upsell.”
How The Stylizer Works
Daltile’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop, or desktop computer. This new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone, mosaic, or countertop products in their space. The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall, or countertop. As a second option, consumers may populate products into example room scenes provided by Daltile, such as a bedroom, kitchen, living room, mudroom, etc. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally, or diagonally to achieve just the right look.
Exclusive To Daltile
Daltile’s Stylizer has exclusive rights to the enhanced feature of linking the visualizer to curated options; no other brand in the tile industry is able to offer this ability. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Daltile Stylizer.
“The power of Daltile’s new Stylizer increases both the fun and efficiency of selecting the right products for a space,” concluded Thorn-Brooks. “As with all of our digital and marketing efforts, our goal is to ensure retailers, contractors, and end-consumers experience success with Daltile products.”
Daltile is the industry-leading brand of ceramic, porcelain, glass, metal, and stone tile as well as mosaics, extra-large slabs, countertops, exteriors, and roofing tile. Daltile products are distributed through over 250 company-owned sales service centers, stone slab yards, and gallery design centers that service a robust network of trade customers. Daltile products are also sold through independent flooring retailers. Dedicated to innovative product development and distinguished style, Daltile provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit daltile.com and follow Daltile on Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube.