Industry News

MSI Acquires Domestic Luxury Vinyl Tile Factory

The leading supplier of flooring, countertops, tile and landscaping products in North America buys ROKplank in Cartersville, Georgia.

M S International, Inc. (“MSI”), the leading supplier of flooring, countertops, wall tile, and hardscaping products in North America, announces the acquisition of ROKplank, a highly-regarded domestic manufacturer of Rigid Core Luxury Vinyl Tile, located in Cartersville, Georgia. The factory will operate under the name Premium LVT Manufacturing.

Through a team of seasoned employees and professional management, ROKplank has a proven track record of producing high-quality LVT flooring, exceeding industry standards in performance, health and safety, and environmental regulations. The factory operates at a high-efficiency rate utilizing the latest automated equipment and state-of-the-art technology in the flooring industry.

MSI Acquires Luxury Vinyl Tile Factory
Formerly ROKplank, the new factory will operate under the name Premium LVT Manufacturing.

With demand far outpacing production and supply-chain challenges, continuing to increase this purchase will allow MSI to continue to diversify its sources for Everlife LVT. As the leading source of LVT in the United States, MSI’s Everlife brand encompasses a portfolio of over two hundred 100 percent worry-free, waterproof products. The Everlife brand started with the success of MSI’s LVT Collection through on-trend colors and realistic wood and marble look textures including, proprietary finishes.

“MSI is excited about our acquisition of ROKplank. This will enable MSI to domestically manufacture Everlife LVT.  With the exponential growth in demand of LVT coupled with significant industry-wide supply-chain challenges, this factory will give us a base to even better serve our customers. Our plans include large investment in the factory to continue to grow production capacity,” said Raj Shah, president, MSI. “This acquisition supports the four core attributes of our business: assortment, accessibility, attention, and affordability. We cannot wait for the future of Everlife LVT.”

To learn more about MSI’s Everlife LVT, visit

To learn more about MSI’s complete assortment of products, visit

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *