REHAU Marketplace Improves Online Shopping Experience
2023 marks 20 years of refining edgeband color searching on the web.
REHAU Marketplace, an online platform offering cross-referencing, sampling and ordering of edgeband for manufacturers of cabinetry and architectural millwork, announces enhancements in response to customer feedback. The updated site leaves no doubt from the start that getting edgeband right is its singular priority.
“In the 20 years since we first brought our edgeband color search database online, we have continually innovated to make finding the perfect surface-to-edge match quicker and more precise,” said Jesse Collins, director of marketing and communications at REHAU. “These innovations in searching, stocking and ordering add up to unmatched delivery. The coil of edgeband you realized you needed yesterday can be ordered online today in time for the fabricated panel shipment you need to make tomorrow.”
REHAU Marketplace gives woodworkers immediate access to the company’s vast inventory of edgebands matching the leading HPL and melamine brands. Zeroing in on the right edgeband using the powerful search tool takes just a few clicks. There are more than 10,000 SKUs including multiple formulations like ABS, PVC and speciality items in industry standard sizes and coil lengths as small as 100 ft, ready to ship today. For more specialized requirements, custom production orders can also be placed through the marketplace.
Visitors are welcomed to the new site with an array of styling and functionality updates, including a streamlined design with easier navigation. Each edgeband search delivers a detailed thumbnail page with size, type, finish, gloss level, embossing, match quality and stock status immediately visible, facilitating quick selection.
It is quite common for the site to display more than one match to a given laminate brand and color. A new recommended match feature highlights those articles that REHAU considers the most precise matches. A new sort feature allows the visitor to rank match results by Stocked, Express Production and Production. New advanced search allows visitors to target exactly what they are looking for during their initial search using filters including availability, brand and finish, product line and size.
Beyond edgeband, REHAU Marketplace also supports ordering of samples and related woodworking products available from REHAU. Visitors can order a bag of adhesive to ship along with their edgeband; browse the seven REHAU RAUVISIO surface collections spanning gloss to matte, crystal, natural and metal; and navigate to the company’s cabinet door online order portal where they can quote or order fabricated panels and modern cabinet doors produced by REHAU.
“We are on the move – building a new edgeband production plant in México to ensure supply, reinventing our original Sturgis, Michigan edgeband production plant as a modern cabinet door shop; launching a major upgrade of REHAU Marketplace,” said Dr. Thomas Troeger, CEO of REHAU Americas. “All of these investments aim to ensure that we deliver on our promise of being the North American woodworking industry’s single stop for coordinated edgeband, laminates, boards, fabricated panels and modern cabinet doors.”
“With so much going on at the shop, we want our customers to leave the details of edging to us,” said Collins. “Decades of perfecting our craft in polymers, pigments and print wheels have earned us the reputation of the best surface-to-edge matchmaker in the industry. Our new REHAU Marketplace is a premier tool for putting this expertise in the hands of our customers. Among the 10,000 SKUs at the REHAU Marketplace, find anything you need, whenever you want, in whatever length.”
Visit the REHAU Marketplace at www.rehau-marketplace.com.