Marketing Matters: Targeting the Right Audience
By Stephen Alberts, Countertop Marketing Co. When marketing your countertop shop online, you want to make sure you are targeting the right audience. It starts with good search engine optimization, ensuring your website appears wherever ...
A Digital Marketing Budget for Fabricators
By Stephen Alberts Are you still relying on word-of-mouth and referrals to drive new business? Have you dabbled in radio ads, television, or even billboards? Like most, you may have discovered that tracking the return ...
Using Technology to Drive Sales
By Frank Sciarrino It’s late at night, your shop’s closed, but you’re still technically open for business because your customers are on their smartphones looking through your website, comparing you to your competitors, seeking specific ...