Sales and Marketing

Countertop Care and Maintenance: A Customer Service Strategy Featured Articles Sales and Marketing

Countertop Care and Maintenance: A Customer Service Strategy

By Frank Sciarrino  You just finished another countertop installation, you’re heading out the door with another satisfied customer, and you’re on to the next job site. A few weeks later, if not sooner, you’re alerted ...

Crossville Announces Two Sales Leadership Promotions Industry News

Crossville Announces Two Sales Leadership Promotions

Crossville, Inc. announced two promotions within its sales organization. Tom Kettering and Anthony Coggins are both expanding their roles as directors of sales for their respective geographic regions. “As our business continues to grow and ...

Standing Out  Starts with Knowing Your Customers Featured Articles

Standing Out Starts with Knowing Your Customers

By Mark Harari  The following is excerpted from Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way. Did you know that marketing can ...

Using Technology to Drive Sales Education Connection Featured Articles Technology

Using Technology to Drive Sales

By Frank Sciarrino It’s late at night, your shop’s closed, but you’re still technically open for business because your customers are on their smartphones looking through your website, comparing you to your competitors, seeking specific ...