Standing Out Starts with Knowing Your Customers
By Mark Harari The following is excerpted from Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way. Did you know that marketing can ...
Using Technology to Drive Sales
By Frank Sciarrino It’s late at night, your shop’s closed, but you’re still technically open for business because your customers are on their smartphones looking through your website, comparing you to your competitors, seeking specific ...