Sales and Marketing

Website Conversion Fundamentals: How To Turn Website Visitors into Leads Featured Articles Sales and Marketing

Website Conversion Fundamentals: How To Turn Website Visitors into Leads

By Stephen Alberts, Countertop Marketing Co. In the world of online marketing, having a well-designed website is crucial for converting visitors into leads. Regardless of how successful your pay-per-click campaigns or search engine optimization strategies ...

Build Confidence in Your Business by Evaluating Your Market Segments Education Connection Featured Articles

Build Confidence in Your Business by Evaluating Your Market Segments

By Ed Young, Fabricator’s Business Coach I get a lot of questions from shop owners about how to price their products. They see advertisements from competitors touting incredibly low price-per-square-foot numbers and wonder if they ...

5 Ways To Improve Your Sales Process with Fewer People Featured Articles Sales and Marketing

5 Ways To Improve Your Sales Process with Fewer People

By Tim Saddoris, Grand Onyx Without sales, your business is going nowhere fast. The incredible downpour of new orders during COVID is starting to end, and you need a dynamic sales team to maintain as ...

Learn the Art of Selling Educational Opportunities Industry News

Learn the Art of Selling

Alison Mullins, a stone and construction industry veteran, is now offering customized sales training based on her book, “The Art of Selling.” The book’s launch is set for August 30. Mullins’ seminars and boot camps ...

Marketing Matters: Targeting the Right Audience Featured Articles Sales and Marketing

Marketing Matters: Targeting the Right Audience

By Stephen Alberts, Countertop Marketing Co. When marketing your countertop shop online, you want to make sure you are targeting the right audience. It starts with good search engine optimization, ensuring your website appears wherever ...