Sales Strategies: Should You Stay in the Showroom or Hit the Road?
By Frank Sciarrino As fabricators, we were taught that the best way to sell countertops to retail consumers is to draw them into the showroom, where you can impress them with your facility, show them ...
Picture This: A Better Experience for Your Customers
By Frank Sciarrino When selling countertops or any other in-home professional service, you must answer three critical questions for your customer: What does it look like? How much is it going to cost? When will ...
The Kitchen Shop Pivots Lansing Storefront Strategy
The Kitchen Shop, one of West Michigan’s premier kitchen and bath retailers announces a pivot from the traditional storefront strategy to a more personalized, in-home selling approach. In an effort to best serve customers with ...
Increase Your Potential with Suggestive Selling
By Frank Sciarrino As someone often traveling from job site to job site, you’re in the market for a new pickup truck that doubles as your office. The 2022 Ford F-150 has what you need: ...