Industry News

Walker Zanger Launches New Website and E-commerce Initiative

Walker Zanger, America’s most admired luxury brand in tile and slabs, has officially launched a new website. This recent upgrade was designed with the emphasis on better serving their dealer and distributor network and providing customers with an easy-to-navigate platform to find the perfect product for their project.

The new website, built from the ground up, took almost a year of research, design and development, and it’s the company’s first step towards modernizing its sales channels. Now, the new website allows the Walker Zanger team to constantly update its look and feel, and add modern resources, proven essential during the past 24 months.

When creating the new design and user experience, the teams valued the input of clients, partners and internal collaborators. The overall goal was to provide a tool that would be inviting to the eye and work as an efficient, functional tool to support the A&D community, sales teams, and homeowners.

The revamped website also provides full e-commerce capabilities, allowing customers to order samples or products from the comfort of their homes. The entire operation, other than delivery, is managed internally by the Walker Zanger team. This process ensures that clients have the same level of service online as they would experience in Walker Zanger’s showrooms.

Walker Zanger Product Page

The operation, necessary for a best in class, nationwide e-commerce service, benefits enormously from Walker Zanger’s parent company’s core competencies providing know-how, personnel, technical support and market-proven practices.

By stepping into the e-commerce world, Walker Zanger is further expanding its footprint by allowing the brand to serve clients that, in the past, would not have access to its products — either from a physical location limitation, or hours of operation. In addition, this feature ensures that dealers and distributors now have broader access to customers and projects that they otherwise might not be connected to.

“Although we understand that it is impossible to avoid overlapping between our web and physical presence, we know that by not doing so, we would collectively lose more than we would gain. More than virtual point-of-sale, the new website is the single largest support tool to our dealers and distributors across the country.” Said: Todd Midas, Mosaic Companies senior vice president of sales for Mosaic Companies, Walker Zanger’s parent company.

Successfully launched in March of 2022, the new website has proven that the theory behind its development was correct, with orders of samples and products coming from areas where the brand lacks a physical presence. Simultaneously, it has also helped the company to provide better, more accurate, and easier-to-find technical specs and product information for customers, staff and partners around the US — a true win-win.

About Walker Zanger 

Walker Zanger is the leading stone and tile design resource in North America. For over 70 years, the company has helped design-trade professionals and homeowners realize their boldest design visions with the most unique, original and thought-provoking surface materials. Walker Zanger has quickly become a go-to expert in the industry and is often the first to discover new materials, styles, innovations and specialty surface products. Rooted in natural stone slab design, the company continues to push the boundaries of possibility, including recent introductions of cutting-edge materials like recycled glass slabs and thinner-than-stone porcelain slabs that emulate natural marble veining. The company carries on the innovative spirit with equal passion today in its curated showrooms and slab galleries, and 200 authorized dealers nationwide. To learn more about Walker Zanger, please visit www.walkerzanger.com.

About Mosaic Companies, LLC 

Mosaic Companies, LLC is a holding company formed in 2019 as a partnership between Albert Claramonte, the entrepreneur who founded Surfaces and pioneered the US glass mosaic tile market, and the Baupost Group, a leading Boston-based investment firm with significant experience partnering with family- and founder-owned businesses with the goal of building a leading omnichannel platform in specialty wall, mosaic, and slab. Mosaic provides its portfolio of companies with access to its depth of resources to excel and grow and invests in brands that are devoted to offering quality products and services while maintaining a strong passion for their customers. To learn more about Mosaic Companies, please visit www.mc.llc.

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